Accelerate your content supply chain: from WoodWing Assets to online publishing

As a result of digital transformation, the speed at which content is created and published is critical. For photographers, image editors and designers working in a rapidly changing environment such as retail, WoodWing Assets, Qonqord’s Digital Asset Management, offers a powerful solution to streamline this process. Retailers, wholesalers and manufacturers such as Next Retail, Yamaha Motor Europe, Albelli, G-Star, Dirk van den Broek, Hoogvliet, Picknick, Casa, Koopman International and Quantore are deploying WoodWing Assets for this purpose.

Step 1: How asset managers upload their work into WoodWing Assets

Once a photographer has completed his photos and packshots, the next step is to upload these images to WoodWing Assets. This process is designed to be both simple and efficient, taking into account both experienced users and those new to the platform.

  1. File import and metadata addition: The image editor or asset manager can easily import individual files or bulk files into the system. An essential part of this process is adding metadata to each photo. Metadata can include descriptive information about the file, such as the file name, camera data, date, geolocation and, importantly for retailers, item numbers and descriptions. These metadata are crucial for organizing and later efficiently searching images within the system. We often link PIM systemem where the product metadata is synchronized with the DAM system.
  2. Organization and storage: All files are stored in one central location. This ensures maximum control over where and when brand assets are used. It also helps avoid duplication of work and ensures that the most recent and approved versions of files are always accessible to all stakeholders, teams for web, app, social and offline.
  3. Team collaboration: Once uploaded, WoodWing Assets’ collaborative features enable photographers to work more effectively with marketers and product managers. This allows for seamless integration of creative efforts and marketing strategies, helping to produce high-quality content that resonates with the target audience.

So using WoodWing Assets by image editors is more than just uploading images; it’s about creating a streamlined, collaborative environment in which each uploaded image is strategically managed and optimized for maximum impact.

Step 2: approval and quality control

Once the image content is uploaded to WoodWing Assets, the crucial process of approval and quality control begins. This phase ensures that only the best content is published, in line with the retailer’s brand standards and expectations.

Approval process in WoodWing Assets

  1. Review and feedback: Once the images are in the system, relevant stakeholders, including marketers and product managers, can review the images. They can provide immediate feedback, suggest changes or give their approval. This step ensures that all parties involved have a say in the final content.
  2. Quality control and consistency: WoodWing Assets helps maintain quality standards and brand consistency. With the ability to use metadata and version control, teams can be confident that they are working with the most current and approved versions of each file. This helps avoid duplication of effort and ensures a unified brand experience.
  3. Collaboration features: The approval workflow in WoodWing Assets is designed to foster collaboration. Integrated communication features allow team members to easily share comments, review files and synchronize updates, contributing to a smooth and efficient workflow.

Ensuring brand integrity

The approval phase in WoodWing Assets is not just a matter of quality control; it is also an essential part of ensuring the integrity of the brand. Through this structured approach, teams can:

  • Maintain consistency: Ensure that all published content is in line with brand guidelines and values.
  • Respond quickly: Make quick adjustments based on feedback, reducing the time from draft to publication.
  • Creating transparency: All stakeholders have insight into the status of each asset, creating transparency and trust in the process.

Step 3: publication and distribution

After going through the steps of upload and approval, comes the crucial phase of publication and distribution. This is where the content from WoodWing Assets is actually made available online. Based on statuses, images can be automatically served out, through our Orchestrator, in the appropriate format to the website or to a CDN. (Content Delivery Network)

Automatic publishing and integrations

  1. Publication and distribution: Approved photos can thus be published and distributed to various online platforms. This process can be completely automatic, with WoodWing Assets sending the content directly to the desired online channels after approval. This step ensures that content is available on websites, social media, or other digital platforms as quickly as possible.
  2. Integration with other platforms: WoodWing Assets offers several standard integrations with platforms for editorial, Web content management and database publishing. These integrations facilitate a seamless workflow where content stored in WoodWing Assets can be immediately deployed for various publishing purposes.

Using the fire portal

The Brand Portal function within WoodWing Assets plays a crucial role in content distribution. This portal allows local offices, stores or colleagues to access and use the necessary files, such as images, banners and advertisements. This ensures a consistent brand experience across all channels and allows changes to be made on the fly and published instantly to all sales channels.

Advantages of this approach

  • Speed and efficiency: Automation of the publishing phase significantly reduces the time between content creation and final publication.
  • Brand Consistency: By using the Brand Portal, organizations can be confident that their brand consistency is maintained across all channels.
  • Flexibility: The ability to respond quickly to market changes and new trends is crucial in the digital age. This workflow allows teams to quickly make adjustments and publish new content.

Conclusion: revolutionary workflow for digital content creation and publishing

This blog has explored the dynamic and integrated workflow enabled by WoodWing Assets, from the uploading of photographic material by photographers to the final online publication with retailer approval. This workflow embodies the core principles of efficiency, collaboration and brand consistency in modern digital content creation and management.

Key points of this workflow:

  1. Efficiency in asset management: By using WoodWing Assets, photographers can easily upload and organize their work while taking advantage of advanced features such as metadata management and version control. This ensures a streamlined start to the content creation process .
  2. Improved collaboration and quality control: The platform facilitates an effective approval process, allowing teams to quickly share feedback and maintain quality standards. This ensures that only content that meets the high standards moves on to the publication phase.
  3. Fast and consistent publishing: WoodWing Assets’ integrated publishing features ensure that approved content is distributed quickly and consistently across various online platforms. The Brand Portal reinforces this by ensuring a unified brand experience across all channels .

In conclusion

This workflow, with WoodWing Assets at its core, demonstrates how technology can bridge the gap between creative efforts and the demands of digital marketing. It illustrates the power of a well-orchestrated content supply chain, saving time, increasing quality and ensuring brand consistency. For organizations looking to optimize their digital content creation and management, this workflow offers a proven and effective solution.

Also read: How Casa optimized its content processes

For more information on how Qonqord and WoodWing Assets can help your organization achieve a more efficient and effective content supply chain, we invite you to contact our team.



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