Albelli offers its customers personalized photo products such as photo albums, wall decorations, cards, mugs and calendars. The company’s mission is to make the world a better place by bringing people’s moments to life. To ensure that customers can customize products entirely to their liking, the product design team designs various creative options. The foundation from which the department works: WoodWing Assets. “Our team now spends less time on repetitive manual tasks and more on research and creativity,” said Pietro Pagani, product design manager at Albelli. “That way we can add much more value.”
“Improving our workflow: from twenty-seven to four steps”
Since the product design team has used WoodWing Assets, it has significantly improved its workflow. “We used to go through twenty-seven steps to make a new product go live in our galleries,” explains Pietro. “Now this takes significantly less time, because the process is faster and more scalable. And we are still working on reducing the number of steps. Eventually this will be two.”
About three years ago, Albelli started looking for a new partner who could deliver a digital asset management solution. “It took us a long time to make a decision. What we especially like about WoodWing Assets is that it can be completely customized to Albelli’s needs. We also really like Qonqord’s pragmatic approach. For these types of projects it is important to have face-to-face meetings and to keep the lines short. Qonqord’s focus and pragmatism is a big plus in our collaboration.”
“Opportunities for growth in the near future”
The role of WoodWing Assets is very important to Albelli’s business proposition. “Currently, only our team and IT department use the platform, but we plan to expand its use,” Pietro said. He sees opportunities for growth in the near future: “Once we have completed our project, we want to make the platform available to the marketing team, which is spread across Europe.”
Overall, Pietro is happy with Woodwing Assets “It has enabled us to greatly improve our product and process. I am very satisfied with our cooperation”.
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