Albelli embraces Woodwing Assets: “By orchestrating our content, we can now add much more value”

Albelli, one of the fastest growing e-commerce companies in Amsterdam, consists of a group of brands that supply photo products to more than four million customers in Belgium, France, Germany, Norway, Sweden, the Netherlands and the United Kingdom. Albelli helps people make their world more beautiful by sharing their moments through photo albums, wall art, calendars, cards and more. Albelli’s mission is to make the world a bit more beautiful by bringing people’s moments to life. With quality, affordability and great customer service.

The challenge

To ensure that Albelli’s customers can create and customize photo albums and other products according to their wishes, the product design team designs various creative graphics and templates. Managing and updating these graphics to the website was a very laborious process. “IMPROVING OUR WORKFLOW: FROM TWENTY-SEVEN TO FOUR STEPS” – was the main goal for Pietro Pagani, Product Design Manager at Albelli.

Add structure

The foundation from which the department works: A solid Digital Asset Management . “Our team now spends much less time on repetitive, manual tasks and more time on research and creativity. That way we can add much more value.” According to Pietro.


Since the product design team has used Qonqord’s DAM solution Woodwing Assets , Albelli has significantly improved its workflow. “We used to go through twenty-seven steps to make a new product go live in our galleries,” explains Pietro. “ Now this takes significantly less time, because the process faster and more scalable. We are also working on reducing the number of steps. Eventually this will be two.”


About three years ago, Albelli started looking for a new partner who could deliver a digital asset management solution. “We took a long time about making a decision. What we especially like about WoodWing Assets is that it can be completely customized to meet the needs of albelli. We also like Qonqord’s pragmatic approach. For these kinds of projects it is important to have face-to-face meetings and to keep the lines short. The targeting and the Qonqord’s pragmatism is a big plus in our collaboration.”

Opportunities for growth in the near future

The role of WoodWing Assets is very important to Albelli’s business proposition. “Currently, only our team and IT department use the platform, but we plan to expand its use,” Pietro said. He sees opportunities for growth in the near future: “Once we have completed our project, we want to make the platform available to the marketing team, which is spread across Europe.” Pietro is happy with the DAM solution WoodWing Assets : “It has enabled us to greatly improve our product and process. I am very satisfied with our cooperation”.

We have structure applied by

  • Consistent brand image
  • Higher ROI from marketing assets
  • Integration of data and files
  • Lower process costs
  • Online collaboration in workflow
  • Stable work processes
  • Secure data storage
  • Shortened creation and production cycles
  • Accelerate the time to market
  • Full back office integration


Associations and Industry Organizations

VVAA Association of Arts and Auto workflow & image bank

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Associations and Industry Organizations


VvAA has been operating as a member organization and service provider at the heart of healthcare for over 90 years. …

Lees meer..

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