Audax happy with online publication platform: “ideal under the current circumstances”.

Collaboration Audax and Graphit intensified!

In order to be able to work quickly and flexibly, Audax Publishing turned to Graphit to set up their entire editorial workflow. The need was for editors, designers and publishers to work better together. After several consultations with Graphit, Audax opted for the Enterpise Aurora platform, based on WoodWing. This new environment provides insight and flexibility across the entire process. Using the web-based platform, all employees can easily log in and use the platform from the office, at home or on location.

Audax is the smart highway to the consumer for the producer of everyday items – from cleaning products to magazines. Via points of sale, distribution points and media. Audax helps manufacturers, wholesalers and importers of everyday items with research, logistics and distribution. And also has its own media portfolio, both online and offline, good for more than 3 million readers in the Netherlands and Belgium. The eleven media titles, including Girlfriend, Weekend and CosmoGIRL!. This sandwich formula brings Audax – with around 800 FTEs, working throughout the chain. They must be able to work closely and flexibly.

Media neutral content creation

WoodWing Enterprise Aurora ensures that you can prepare content medium neutrally with the help of files and a multichannel editor. Copywriters, photographers, editors and designers work together to create, edit and design stories for all media channels.

“All our editors, designers and regular photographers now work in the platform and freelancers submit their pieces in it,” says Rini Oerlemans, IT manager at Audax Publishing. †This is an enormous progress, because in the past the editors preferred to work in Word and PDF and then put together articles with cut-and-paste work. Due to the intensive and committed collaboration with Graphit, this new platform ensures structured work processes and a seamless workflow in which everyone can work together efficiently

Collaboration

The collaboration with Graphit is not new. Audax Publishing has been working with Graphit for many years to great satisfaction. Rini: “When the need arose at Audax Publishing to be able to work location- and platform-independent, it was nice to do this project together with Graphit again”. The advantages quickly became apparent during the demos of the WoodWing software. And we decided to get started with Graphit’s content creation platform. Graphit has provided us with excellent assistance in setting up the entire process, whereby their specialists always proactively thought along with us. They know the publishing world and their processes like no other. For example, we are currently also looking at how we can use the platform for our retail formulas.”

The platform now offers a great advantage while working from home

An additional wish of Audax was to no longer install this solution on location, but in the cloud. The platform is hosted and managed by Graphit. This not only provides advantages in management, but it was easy for the editors to switch during a move of the publishing house, because the processes remained accessible. “And what to think during these special times when we are all working from home now”, says Rini. “Because we started making our editorial offices online in this new way two years ago, it was now no problem at all to be able to continue making our titles from home. Anyone could continue creating and publishing from home overnight. In this period, that appears to be a major advantage of the platform that Graphit offers us!”, says Rini.

 

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