Audax Publishing, media neutral content creation and multichannel publishing

Audax is the smart highway to the consumer for the producer of everyday items – from cleaning products to magazines. Via points of sale, distribution points and media. Audax helps manufacturers, wholesalers and importers of everyday items with research, logistics and distribution. Audax also has its own media portfolio, both online and offline, with over 3 million readers in the Netherlands and Belgium. Eleven media titles, including Girlfriend, Weekend and CosmoGIRL.

The challenge

Om snel en flexibel te kunnen werken, klopte Audax Publishing aan bij Qonqord om haar redactionele workflow voor multichannel publishing in te richten. De behoeften was om redacteuren, vormgevers en uitgevers beter met elkaar samen te laten werken zowel op de zaak als vanuit huis. Audax koos na diverse adviesgesprekken voor het medianeutrale workflow platform van Qonqord.


The workflow platform ensures that you can prepare content medium neutrally with the help of files and a multichannel editor. Copywriters, photographers, editors and designers work together to create, edit and design stories for all media channels. “All our editors, designers and regular photographers now work in the platform and freelancers submit their pieces in it,” says Rini Oerlemans, IT manager at Audax Publishing. †This is an enormous progress, because in the past the editors preferred to work in Word and PDF and then put together articles with cut-and-paste work. Due to the intensive and committed collaboration with Qonqord, this new platform ensures structured work processes and a seamless workflow in which everyone can work together efficiently


The collaboration with Qonqord is not new. Audax Publishing has been working with Qonqord to great satisfaction for many years. Rini: “When the need arose at Audax Publishing to be able to work location- and platform-independent, it was nice to do this project together with Qonqord again”. The advantages quickly became apparent during the demos of the WoodWing multichannel publishing software. And Audax decided to get started with Qonqord’s content creation platform. Qonqord has helped us excellently in setting up the entire process, whereby their specialists always proactively thought along with us, they know the publishing world and their processes like no other. For example, we are currently also looking at how we can use the platform for our retail formulas.”


Een bijkomende wens van Audax was om deze oplossing niet meer op locatie te installeren, maar in de cloud. Het platform wordt door Qonqord gehost en beheerd. “In deze coronaperiode blijkt dat helemaal een groot voordeel van het platform dat Qonqord ons biedt!”, aldus Rini. Woodwing Studio/ Woodwing Assets 

We have structured by

  • Besparing op DTP productiekosten
  • Efficiënt proces voor digital publishing
  • Hoger ROI van marketing assets
  • Lagere proceskosten
  • Multi-channel publicatie
  • Online samenwerken in workflow
  • Stabiele werkprocessen
  • Veilige dataopslag
  • Verkorte creatie- en productiecycli


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