Misset has opted for the Woodwing best of breed multichannel publishing solution to enable its editorial teams to work “web first”. The platform implemented by Qonqord is at the heart of content creation for web and print.
Woodwing AssetsDetailresult has chosen Woodwing Assets to manage and distribute all visual material and artwork. The powerful Digital Asset Management software is used by the marketing, purchasing and studio departments. As a result, everyone works with the correct source files and there is no redundancy. The DAM solution is integrated with the promotion system (Flow Fabric) and the PIM system (Stibo) of Detailresult Groep. The weekly campaigns for all publication channels are fed with content from these integrated source and planning systems. The studio is offered structured content and ensures that it is processed in the layout of the weekly brochure, the point of sales materials and on the website through an efficient layout process. The Adobe InDesign Paginator plugin (EasyCatalog) is used for this.
The workout consisted of:
- management and maintenance