The Netherlands Open Air Museum (NOM) is a cultural history museum in Arnhem. The past comes to life in the museum. The NOM gives you a picture of authentic buildings, objects and true stories in a modern jacket with interactive exhibitions. They take you on a journey through time. From the hunter-gatherers to recent history. You lack eyes and ears.


The Netherlands Open Air Museum was looking for an image bank that meets the requirements of the current market and that also offers possibilities in terms of links with existing systems such as Adlib and the public website.

The challenge

The Netherlands Open Air Museum (NOM) was looking for a DAM solution that meets the requirements of the current market and that also offers possibilities in terms of connections with various other systems.

Powerful search system

NOM works a lot with visual material; for example, the Marketing and Communication department needs images for exposure of the museum, the Education department for the educational program and the Collection and Management department uses images, among other things, to supplement the registration of the entire collection. The Canon presentation would mainly use digital multimedia: photos, videos, presentations.  

Content orchestrating

During a tender process, Qonqord emerged as the winning contractor thanks to a detailed plan of approach for the implementation of the new system, including the desired links with, among others, the NOM website and Adlib – a collection management system in which all works from Dutch museums can be retrieved. can be found, and which NOM naturally also makes use of. There had to be a digital asset management system (DAM) that could handle all the necessary content. The museum wanted a system in which you no longer have to search via an explorer, but can find exactly what you are looking for via a powerful search system, or quickly find something in the direction you are looking for using a search term and filtering. WoodWing Assets is just such a system.

Manage HR content

Together with the future key users, Qonqord carefully examined how the organization works, how departments work together and how images were handled at that time. In addition to the image bank of the Marketing and Communication department, which was due to be replaced, NOM uses the Adlib collection management system, as mentioned above. It describes more than 150,000 museum objects and 300,000 photos, books and other documentary material of the NOM. However, this system is not suitable for also managing the many high resolution (HR) images that the museum has, such HR content fits better in a new image bank.

Impressive implementation

The result of the implementation of Elvis DAM is impressive. Folders are no longer used and the metadata of images is done in an unambiguous way. Ruud Teunissen, IT Project Manager at NOM explains; Our employees are very pleased with Elvis’ speed, and colleagues who work with collection material can now find things faster. So they have more time for innovation!

Indispensable system

It turns out to be an indispensable system. The biggest gain is having all images stored centrally, their findability, and the fact that DAM serves as a source of content for different platforms and can handle huge amounts of data. The software is also linked to the NOM website so that collections can easily be made accessible to the website. You can see a good example of the online collection on the NOM website .
WoodWing Assets linked to our Collection Registration System (CRS) has even yielded performance gains. One central system for video and image material”. – Ruud Teunissen Project manager ICT NOM

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