EW/ELSEVIER WEEKLY magazine multichannel publishing

Read in this case study how One Business, the publisher of Elsevier magazine and Belegger interests, has set up its multichannel publishing processes together with Qonqord.

EW/ELSEVIER WEEKLY magazine multichannel publishing

Read in this case how Qonqord, together with Elsevier, opted for an unambiguous multichannel publishing method. Articles can now easily be placed on the websites from the editorial process for the magazines. An important requirement was that they wanted to outsource the entire IT management of the platform to Qonqord.

The challenge

After an extensive research in which all editorial and publishing processes have been mapped, Qonqord has set up a multichannel publishing editorial platform based on Woodwing Studio to create all editorial content for the magazines and for the websites.
An important requirement was that they wanted to outsource the entire IT management of the platform to Qonqord. An unambiguous working method has also been chosen that allows articles to be placed on the websites in a simple manner from the editorial process for the magazines.
All content is stored in the digital asset management system Woodwing Assets so that it can always be reused for new publications.

Content orchestrating

WoodWing Studio was chosen as the editorial platform and WoodWing Assets as the Digital Asset Management system. Via the platform it is possible to publish editorial content that was written in Adobe InCopy before the print edition, at article level as XML to web and mobile. Thanks to the integrated workflow and DAM solution, a particularly efficient publication process has been realized at Elsevier.

The applications are hosted and managed by Qonqord.

Qonqord takes care of support and management of the platforms and maximum uptime of the processes. During the production of the various titles, the Qonqord helpdesk supports key users with any questions or problems.

Our approach

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Cases

Advertising agencies

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Managing, worldwide access to digital marketing content and monitoring the corporate identity of all online and offline communication is essential for Bavaria’s global marketing campaigns and brand consistency. Read here how Digital Asset Management helps the Global Product Management department with this.

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Associations and Industry Organizations

DOCTOR AND CAR

The Association of Arts and Auto, VvAA, was looking for an IT partner who could support the editorial and design processes both functionally and IT-wise. Qonqord has guided VvAA in implementing a tailor-made editorial workflow with an image bank from the cloud.

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Adobe InDesign Automation

Nike

Nike organizes sales events four times a year, where the new collections are presented. All kinds of printed matter such as price lists and brochures were produced for briefing the sales teams. Read how Nike solved these briefings with an app instead of print.

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