EW/ELSEVIER WEEKLY magazine multichannel publishing

Read in this case study how One Business, the publisher of Elsevier magazine and Belegger interests, has set up its multichannel publishing processes together with Qonqord.

EW/ELSEVIER WEEKLY magazine multichannel publishing

Read in this case how Qonqord, together with Elsevier, opted for an unambiguous multichannel publishing method. Articles can now easily be placed on the websites from the editorial process for the magazines. An important requirement was that they wanted to outsource the entire IT management of the platform to Qonqord.

The challenge

After an extensive research in which all editorial and publishing processes have been mapped, Qonqord has set up a multichannel publishing editorial platform based on Woodwing Studio to create all editorial content for the magazines and for the websites.
An important requirement was that they wanted to outsource the entire IT management of the platform to Qonqord. An unambiguous working method has also been chosen that allows articles to be placed on the websites in a simple manner from the editorial process for the magazines.
All content is stored in the digital asset management system Woodwing Assets so that it can always be reused for new publications.

Content orchestrating

WoodWing Studio was chosen as the editorial platform and WoodWing Assets as the Digital Asset Management system. Via the platform it is possible to publish editorial content that was written in Adobe InCopy before the print edition, at article level as XML to web and mobile. Thanks to the integrated workflow and DAM solution, a particularly efficient publication process has been realized at Elsevier.

The applications are hosted and managed by Qonqord.

Qonqord takes care of support and management of the platforms and maximum uptime of the processes. During the production of the various titles, the Qonqord helpdesk supports key users with any questions or problems.

Our approach

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Cases

Qonqord-Content-Orchestration-GRS-Digital-Asset-Management
Brands

GRS & Groenrijk Digital Asset Management

Within the marketing campaign, GRS Retail and GroenRijk offer their members various marketing communications (including folders, advertisements, social media messages) in digital and printed form. GroenRijk also manages its own webshop. In order to be able to roll out the marketing campaigns properly, there are the necessary wishes. The webshop must be lifted to a higher level, designers want to be able to work more efficiently and the members of GRS Retail want to connect their marketing resources more closely to the local market.

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Associations and Industry Organizations

VPRO

Recently, the name ‘Multimediale Uitgeverij VPRO Gids’ was created. This expresses an ambition: in addition to the paper guide, this branch of the VPRO also wants to develop digital activities. This turned out to require a multichannel platform for content creation, publishing and management.

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Associations and Industry Organizations

DUTCH OUTDOOR MUSEUM (NOM)

The Netherlands Open Air Museum was looking for an image bank that meets the requirements of the current market and that also offers possibilities in terms of links with existing systems such as Adlib and the public website.

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