Casa has an internal design and photo studio that creates all promotional content for the website and door-to-door folders on a daily basis. Given the large and ever-changing range, it was essential to set up an image bank, or a digital asset management system, to manage and publish all the content for the website, the folders and for the Point of Sale material.
Misset has opted for a best-of-breed solution in order to allow the editors to work in a media- neutral way with the specific properties of the various publication channels. WoodWing Assets and WoodWing Studio are at the heart of multichannel content creation and facilitate workflow management.
In the Online Editing tool, editors produce channel-independent articles. Both the necessary properties for print and for web can be given in these medium-neutral articles. For example, the editor can write tailor-made for print and at the same time include specific parts for web in the same article. The articles are enriched with visual material from the Digital Asset Management System. This all happens in an integrated workflow where different people work on the file. Reed carries out one careful final editing process on this medium-neutral file.
The workout consisted of:
- management and maintenance