Misset Publishing is the publisher of the leading titles in the agricultural sector. With 140 enthusiastic professionals, Misset works on the magazines, websites, services and events of Farm, Farm Today, Food&Agribusiness, Poultry Farming, Vegetables & Fruit, Trekker, Traktorpool, Future Farming, All About Feed, Dairy Global, Pig Progress, Poultry World.
Misset wanted to implement a multichannel publishing workflow that would make it possible to create media neutral content and publish “web first”. Naturally, the daily newspaper and magazines are also produced using the platform. In addition to this content strategy, they wanted to outsource the IT and purchase the publishing platform as an already SaaS (Software as a Service) solution.
Misset has opted for a best-of-breed solution in order to allow the editors to work in a media- neutral way with the specific properties of the various publication channels. WoodWing Assets and WoodWing Studio are at the heart of multichannel content creation and facilitate workflow management.
In the Online Editing tool, editors produce channel-independent articles. Both the necessary properties for print and for web can be given in these medium-neutral articles. For example, the editor can write tailor-made for print and at the same time include specific parts for web in the same article. The articles are enriched with visual material from the Digital Asset Management System. This all happens in an integrated workflow where different people work on the file. Reed carries out one careful final editing process on this medium-neutral file.
Casa has an internal design and photo studio that creates all promotional content for the website and door-to-door folders on a daily basis. Given the large and ever-changing range, it was essential to set up an image bank, or a digital asset management system, to manage and publish all the content for the website, the folders and for the Point of Sale material.
Find out how Porto Editora is giving its authors, designers, photographers and proofreaders more time to focus on content quality with the help of the Woodwing publishing platform.
CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that gives a grip on these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam.
