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gassan

Gassan Diamonds is a Dutch diamond and jewelery trade. Gassan stands for diamonds, jewelry and luxury watches. The Gassan brand has been representing craftsmanship, proven quality and reliability for more than 70 years. Gassan has offices in Amsterdam, Schiphol and Singapore.

gassan

Gassan has an internal DTP studio that develops all kinds of communication tools, such as brochures and price lists. Drawing up these price lists was a very laborious process with many correction rounds. Due to the increasing use of mobile, social and internet, the DTP studio was increasingly short of time. Read how Paginator (EasyCatalog) now takes care of automating the repetitive formatting work.

The challenge

Gassan has an internal DTP studio that develops all kinds of communication tools, such as brochures and price lists. Drawing up these price lists was a very laborious process with many correction rounds. Due to the increase in the communication channels used, including mobile, social and internet, the DTP studio was increasingly short of time for making all communications.

Content orchestrating

EasyCatalog

Gassan has opted for an Automatic Layout solution based on EasyCatalog and InDesign.
Through links with the ERP system, all product information, commercial information and images are automatically combined in a template.
As a result, the DTP studio does not have to manually enter all updated data.

The workout consisted of:

  • analysis
  • design
  • implementation
  • creation of templates
  • training

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