KARL LAGERFELD has asked Qonqord to set up a central server environment for her design studio.
With the help of the WoodWing Assets image bank and soon a Product Information Management (PIM) system, all challenges can be tackled. Tony Meijer, workflow consultant at Qonqord, has provided workshops about WoodWing Assets for the key users: designers, managers and technicians in a few weeks. “What does the software include? How do you ensure that you can find images again? What about the rights to the images?” By taking the input of the participants seriously, support was created for the innovation.
With WoodWing Assets, the designers immediately have a space for 60,000 images , which are easy to find and which you can share among themselves.
All garden center entrepreneurs also have access to the system. It saves entrepreneurs time and budget to make images themselves, now that they can easily get them from the image bank. They find an enormous amount of images in the image bank. Freestanding images of plants and products, but also atmospheric photos. They can download these images directly and use them for expressions within the marketing campaign or use them in their own expressions. This gives them the opportunity to take even more control within their local marketing campaign.
Because WoodWing Assets runs in the cloud, the lack of storage space has been solved and the designers can work from home . Images and InDesign files are available. Images can be edited locally in Photoshop and previous versions are easy to find. In short, the entire process of content creation is arranged.
Qonqord manages the software completely: backup, hosting and user rights. GRS Retail and GroenRijk don’t have to worry about that.