Gassan has an internal DTP studio that develops all kinds of communication tools, such as brochures and price lists. Drawing up these price lists was a very laborious process with many correction rounds. Due to the increasing use of mobile, social and internet, the DTP studio was increasingly short of time. Read how Paginator (EasyCatalog) now takes care of automating the repetitive formatting work.
In partnership with Qonqord, we have offered WoodWing Studio as a place to create content and get started right away.
There was a high level of learning on the job with a very complex production run, but ultimately very successful. For example, with their old way of working, it would take weeks to change a template, but now we can change templates in a matter of minutes.
There was another big benefit to the technology solution and the new workflow: it meant that we are much more efficient with our processes, and because we can do more with less, we are also more competitive.
We have a much smarter solution, and being smarter means being competitive with your rates.
How does an organization such as a bank view the technology you offer? Are things like UX important considerations for them?
The live preview of the edited pages and the configurable user rights are convincing. Since banks generally don’t know much about content creation and publishing technology, it helped a lot when we could show them the benefits. We explained the platform and they experienced that it is user-friendly, has an easy search function, is cloud-based and users can log in with a personal password and username, so that all changes are recorded individually. Building trust by explaining and demonstrating was helpful.
In that regard, how important do you think it is for agencies to innovate in technology?
We are in a competitive industry, especially with the retail side of our business. The pricing models we used to work with, where we added a surcharge on the purchase prices, are no longer future-proof. Other agencies face the same problem. They used to be able to charge a margin on top of media purchases, but that no longer works. So we all need to find smarter ways to help customers. With this very complex and large-scale collaboration with Rabobank, we manage this account with only a small group of people. This is possible because we are able to adapt technology solutions and scale the workflows to help us work smarter. It’s the only right way to follow..
And do you think it helps to bring in new customers?
Despite the Covid situation in 2020, we believe this case is a changemaker. While most customers are still used to working in a more traditional workflow, we believe the power of Woodwing Studio.
Last question; how is the relationship with Rabobank going?
The current process of Rabo & Co is going very well, but there is much more efficiency gains to be made. Currently they are publishing 85 different PDFs online, which is time consuming and obviously not ideal for the reader. Since it is a very important communication channel for members, they really want the experience to be a good one. We are now discussing using WoodWing with them to publish the content on digital channels.