Recently, the name ‘Multimediale Uitgeverij VPRO Gids’ was created. This expresses an ambition: in addition to the paper guide, this branch of the VPRO also wants to develop digital activities. This turned out to require a multichannel platform for content creation, publishing and management.
Managing, worldwide access to digital marketing content and monitoring the corporate identity of all online and offline communication is essential for Bavaria’s global marketing campaigns and brand consistency. Read here how Digital Asset Management helps the Global Product Management department with this.
Gassan has an internal DTP studio that develops all kinds of communication tools, such as brochures and price lists. Drawing up these price lists was a very laborious process with many correction rounds. Due to the increasing use of mobile, social and internet, the DTP studio was increasingly short of time. Read how Paginator (EasyCatalog) now takes care of automating the repetitive formatting work.
