Yamaha Motor Europe, with its platform for content orchestration, Publication Organizer, serves distributors and dealers in 27 European countries with fully localized marketing materials 24/7. In addition, all visual content is managed in the integrated Digital asset management module and made available to the website and the press room. By using the platform, Yamaha has been able to save enormously on operational costs and the time to market of product releases and campaigns has been drastically shortened.
The workout consisted of:
- management and maintenance