Nike

NIKE, Inc.’s EMEA headquarters in Hilversum has 2,000 employees from 70 countries. From this office, all new product launches and campaigns for this region are initiated and implemented.

Nike

Nike organizes sales events four times a year, where the new collections are presented. All kinds of printed matter such as price lists and brochures were produced for briefing the sales teams. Read how Nike solved these briefings with an app instead of print.

The challenge

Nike organizes sales events four times a year, where the new collections are presented. All kinds of printed matter such as price lists and brochures were produced for briefing the sales teams. This is a costly and time consuming process.

Content orchestrating

Nike has opted for a digital solution in which the relevant content is distributed via an app on a tablet. All sales staff have received a tablet and have access to the secure information. With Adobe InDesign, the content for the app is created and published to the app four times a year through a workflow.

The workout consisted of:

  • analysis
  • design
  • implementation

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Cases

Content Orchestration

Prelum innovates production process together with Qonqord

Prelum Publishers has successfully implemented the PublishOne content platform in collaboration with system integrator Qonqord. With this, Prelum has streamlined its production process as optimally and efficiently as possible.

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Associations and Industry Organizations

DOCTOR AND CAR

The Association of Arts and Auto, VvAA, was looking for an IT partner who could support the editorial and design processes both functionally and IT-wise. Qonqord has guided VvAA in implementing a tailor-made editorial workflow with an image bank from the cloud.

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Adobe InDesign Automation

How Hoogvliet has much more control over its weekly campaigns through content orchestration

Every week, Hoogvliet Supermarkets distributes a door-to-door brochure containing all the weekly offers. Read in this customer case how Hoogvliet, together with Qonqord, has largely automated the publication process of its weekly campaigns both online and offline through content orchestration, digital asset management and workflow management.

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