Nike

NIKE, Inc.’s EMEA headquarters in Hilversum has 2,000 employees from 70 countries. From this office, all new product launches and campaigns for this region are initiated and implemented.

Nike

Nike organizes sales events four times a year, where the new collections are presented. All kinds of printed matter such as price lists and brochures were produced for briefing the sales teams. Read how Nike solved these briefings with an app instead of print.

The challenge

Nike organizes sales events four times a year, where the new collections are presented. All kinds of printed matter such as price lists and brochures were produced for briefing the sales teams. This is a costly and time consuming process.

Content orchestrating

Nike has opted for a digital solution in which the relevant content is distributed via an app on a tablet. All sales staff have received a tablet and have access to the secure information. With Adobe InDesign, the content for the app is created and published to the app four times a year through a workflow.

The workout consisted of:

  • analysis
  • design
  • implementation

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aangebracht door

Cases

Adobe InDesign Automation

How Hoogvliet has much more control over its weekly campaigns through content orchestration

Every week, Hoogvliet Supermarkets distributes a door-to-door brochure containing all the weekly offers. Read in this customer case how Hoogvliet, together with Qonqord, has largely automated the publication process of its weekly campaigns both online and offline through content orchestration, digital asset management and workflow management.

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Adobe InDesign Automation

Content orchestration for Yamaha Motor Europe for online and offline marketing for 27 markets

Yamaha Motor Europe, with its platform for content orchestration, Publication Organizer, serves distributors and dealers in 27 European countries with fully localized marketing materials 24/7. In addition, all visual content is managed in the integrated Digital asset management module and made available to the website and the press room. By using the platform, Yamaha has been able to save enormously on operational costs and the time to market of product releases and campaigns has been drastically shortened.

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Brands

ALBELLI

Albelli offers its customers personalized photo products such as
photo albums, wall decorations, cards, mugs and calendars. To manage all graphics in all photo albums, Albelli was looking for a DAM solution from which all graphics could be automatically accessed to the website.

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