NCOI was looking for a content orchestration platform to orchestrate all marketing content for digital and offline (print) independent of the channel and independent of the brand.
With the implementation of PublishOne , this requirement has been met. PublishOne is a Microsoft Word-based online content creation platform that easily and unambiguously guides copy through the different phases of the writing process and facilitates publication on different channels.
System integrator Qonqord has PublishOne implemented at Prelum. Thanks in part to the clear and transparent communication, short lines and constructive atmosphere, according to the director of Qonqord Hans Fermont a successful implementation project. And a step forward for Prelum.
“With PublishOne , Prelum has laid the foundation for a better and more versatile application of a much larger database of content,”
says IJsbrand Theunissen, operational director of Prelum. “It is important with a view to the future that all this content is contained in one database. That makes it easier to make products in the future from content we already have,” Matera adds.
Innovation is of great importance within the medical world, including for a medical publishing house. Theunissen: “We make professional magazines for professional groups that are continuously evolving. Insights change, their field changes, so if we don’t innovate, we will be left behind.” Innovation is therefore not a goal, but a means to continue to ensure that the target group is served correctly. Matera: “Every year we want to provide better solutions for our customers and that includes innovation in the technical field.”
interactive video and serious gaming
With the implementation of PublishOne the first step has been taken. Prelum continues the collaboration with Qonqord and is currently investigating how other learning elements – such as interactive video and serious gaming aspects – could be a further enrichment for digital content.