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Publisher Impresa in Portugal – Video Testimonial

Impresa, founded in 1973, is Portugal’s largest media group. The company operates with SIC in three business areas: publishing, digital media and television. Impresa publishes Expresso, the best-selling weekly and winner of the European Newspaper Award in 2006. In addition, the group publishes 14 magazines. Expresso and many of its magazines are available in print and online, as well as for Android and iOS tablets and smartphones.

Publisher Impresa in Portugal – Video Testimonial

"With Woodwing as our new publishing system, we have the flexibility to handle the production of all current and future titles in print, online and digital in an efficient and transparent manner"

The challenge

Woodwing Multichannel Publishing Platform

Impresa chose WoodWing’s multichannel publishing platform. WoodWing replaced Impresa’s old system, which had been in use for about 10 years but lacked the flexibility to address today’s multichannel publishing challenges.

Content orchestrating

Prepared for the future

“With Woodwing as our new publishing system, we have the flexibility to handle the production of all current and future titles in print, online and digital in an efficient and transparent manner,” said Raul Carvalho das Neves, COO Operations & Technology at Impresa. “This way we can offer our readers the most appealing content quickly and efficiently through all the appropriate channels and devices.”

Woodwing Studio

Woodwing Assets

We hebben structuur
aangebracht door

Cases

Associations and Industry Organizations

Magazine App Royal Library

The Koninklijke Bibliotheek in The Hague is committed to digitization. An app on which readers can borrow sixteen magazines – from Vrij Nederland and Psychologie Magazine to Margriet – is part of this.

Adobe InDesign Automation

How Hoogvliet has much more control over its weekly campaigns through content orchestration

Every week, Hoogvliet Supermarkets distributes a door-to-door brochure containing all the weekly offers. Read in this customer case how Hoogvliet, together with Qonqord, has largely automated the publication process of its weekly campaigns both online and offline through content orchestration, digital asset management and workflow management.

Brands

ALBELLI

Albelli offers its customers personalized photo products such as
photo albums, wall decorations, cards, mugs and calendars. To manage all graphics in all photo albums, Albelli was looking for a DAM solution from which all graphics could be automatically accessed to the website.