Ter Steege automatic brochure layout

Ter Steege is a wholesaler of a large and diverse range of pots, lifestyle items and souvenirs. All products are our own design and are manufactured at our own locations in Asia and Portugal, among other places. The customers are located all over the world, ranging from garden centers, florists, wholesalers and hydro specialists to retail chains and DIY stores.

Ter Steege automatic brochure layout

Ter Steege is a wholesaler of a large and diverse range of pots, lifestyle items and souvenirs. All products are our own design and are manufactured at our own locations in Asia and Portugal, among other places.

The challenge

Ter Steege’s marketing department wanted to automate the preparation of sales brochures and price lists as much as possible on the basis of Adobe InDesign. Ter Steege has an internal design studio for designing its communications.  

Content orchestrating

Qonqord has set up EasyCatalog the automatic layout plug-in for Adobe InDesign for the automatic pagination of brochures and price lists. Prior to setting up the automation, the process was drawn up in a blueprint in workshops together with marketing and design.
Workshops
  • What information had to be collected in Excel to position products and product families on the page.
  • How should the data source in EasyCatalog be set up?
  • Which tagging is needed in Adobe InDesign and which business rules do you want to apply for the automatic layout.
What did it bring?
An automated layout process for brochures and price lists, which speeds up the layout process enormously. Corrections can be made automatically in the layout from Excel. Layout adjustments can be made up to the last minute in InDesign.

We hebben structuur
aangebracht door

Cases

Adobe InDesign Automation

gassan

Gassan has an internal DTP studio that develops all kinds of communication tools, such as brochures and price lists. Drawing up these price lists was a very laborious process with many correction rounds. Due to the increasing use of mobile, social and internet, the DTP studio was increasingly short of time. Read how Paginator (EasyCatalog) now takes care of automating the repetitive formatting work.

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Brands

Content Orchestration at Next Retail

Next Retail is a multinational British retailer of clothing, footwear and homewares, headquartered in Enderby, England. With the expansion with new brands and the continued international expansion and growth of e-commerce, the amount of digital asset has exploded .

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Associations and Industry Organizations

CRV

CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that gives a grip on these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam.

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