Chile Publish: Efficient Content Creation for local and personal marketing

Today we participated in the annual Chili Publish event in Brussels. Inspiring sessions and practical cases made this event a great success. It is impressive to see the speed at which the software platform continues to develop and respond to the current challenges of scalable content targeting, said Ronald Leusink.

Qonqord has partnered with Chili Publish and sees great opportunities for brands and retailers to generate more sales by making on- and offline campaigns fast and smart.

What is Chili Publish?

Among marketers, the need for local marketing and one-to-one marketing is exploding. Brands and retailers strive to reach their audiences with content that is not only relevant, but also tailored to the specific needs and preferences of individual customers. This focus on personalization and local relevance has led to increased demand for tools and platforms that help marketers create content quickly and efficiently across channels.

One of the most notable players in this evolution is Chili Publish, a Creative Automation Platform that enables companies to create omnichannel, customized content for social media, point of sales material and banners. But what makes Chili Publish so special and why is it increasingly considered a valuable extension to WoodWing Assets for creating banners, ads and POS materials? Let’s explore these questions as we detail the benefits and features of Chili Publish.

Automation of Repetitive Tasks for Designers

A notable strength of Chili Publish is its ability to automate repetitive tasks. Designers play a crucial role in the creative process, but they are often overwhelmed by time-consuming and repetitive tasks such as adapting content for different channels, checking brand guidelines and managing assets. Chili Publish takes this burden off the shoulders of designers by automating these tasks.

Chili Publish’s smart templates and business rules allow designers to quickly modify and create content without starting from scratch every time. This means they can spend more time on creative processes, such as developing new concepts, experimenting with designs and innovating marketing materials. The result is not only more efficient workflows, but also greater room for creativity.

Chili Publish: Your Key to Efficient Content Creation and Management

The world of marketing is all about reaching your target audience with engaging and relevant content. This is especially true for social media, point of sales material and banners, where you need to be able to respond quickly and effectively to the needs of your audience. This is where Chili Publish comes in – a Creative Automation Platform that enables companies to create omnichannel, customized content for different marketing channels. The templates in Chile can be cleverly linked to PIM (Product Information Management) platforms but also to CRM software for personalization. In addition, QR codes can easily be used to create omnichannel marketing expressions that generate more online sales.

Seamless Collaboration between Marketing and Creative Teams

One of the major advantages of Chili Publish is the ability for marketing and creative teams to seamlessly collaborate on campaigns. This is essential in a world where speed and collaboration are key to successful marketing. With Chili Publish, teams can efficiently exchange ideas, create concepts and produce content perfectly tailored to the needs of the target audience.

Key Features of Chili Publish

Chili Publish offers a range of features that significantly improve content creation and management processes:

  • Smart Templates: Chili Publish uses smart templates that allow marketers and designers to create custom content quickly and easily. This not only saves time, but also ensures that the branding remains consistent.
  • Business Rules: The platform allows companies to set business rules that are automatically applied to the content being created. This ensures consistency and adherence to guidelines.
  • Brand Guidelines: Chili Publish helps maintain brand guidelines, ensuring that all marketing materials are aligned with the brand’s visual identity.
  • DAM- PIM and CRM Integration: Through integration with Digital Asset Management (DAM) and Product Information Management (PIM) systems, companies can easily manage and distribute their content and smartly personalize marketing expressions with audience-specific content.

What Chili Publish Delivers

Using Chili Publish offers numerous benefits for your business:

  • Control over the process: With the ability to apply business rules and brand guidelines, you maintain complete control over the content creation process.
  • Cost savings in creation: Smart templates and automation reduce costs associated with manual creation of marketing materials.
  • Room for creativity: While Chili Publish offers efficiency, this does not mean sacrificing creativity. Teams can still create innovative content within established guidelines.
  • Accelerate Time to Market: By streamlining the creation process, your company can respond faster to changing market conditions and seize new opportunities.

In a world where marketing is evolving rapidly and the demand for relevant content is high, Chili Publish can be a valuable tool for your business. It offers the ability to optimize the content supply chain, cut costs and accelerate time to market – essential in today’s competitive business environment.

Want to learn more about how Chili Publish can be specifically integrated into your workflow or how it can improve the efficiency of your content supply chain? Contact us, and we will be happy to help you.


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