Content Orchestration at Next Retail

Next Retail is a multinational British retailer of clothing, footwear and household goods, headquartered in Enderby, England. Next has approximately 700 stores, of which approximately 500 are in the UK and approximately 200 in Europe, Asia and the Middle East. Next is the largest clothing retailer in the UK in terms of sales.

EXPLOSION DIGITAL ASSETS

Due to the expansion with new brands and further international expansion and the growth of e-commerce, the amount of digital assets has exploded. The previous DAM system was never directly integrated into the business processes. This meant that processes for capturing and managing shoots, cropping images, building spreads for print and images for online were manually managed by several teams working outside of the old DAM system.

THIS WAY OF WORKING PARTICULARLY BARRIERS THE DEVELOPMENT OF THE COMPANY.

The wish was to replace the existing DAM system and thereby enable new workflows. Provide tools that would significantly improve the overall performance of the organization and minimize the risks associated with day-to-day content creation.

WOODWING ASSETS

WoodWing Assets had to become the heart of Next’s content creation processes, meeting the needs of the various design and production teams while automating repetitive work as much as possible. The platform had to be integrated with product management tools, the e-commerce website, with the PIM system and other future applications.

ANALYSIS OF CONTENT CREATION PROCESSES

A thorough analysis of the existing processes and types of content and the requirements for print and e-commerce formed the basis for setting up new processes and workflows.

WOODWING ASSETS IMPLEMENTATION

By implementing WoodWing Assets, Next can continuously adapt its workflows and processes to new business needs and scale up with the further growth of the e-commerce platform. Full integration with Next’s important business systems guarantees further automation, allowing Next to focus on strengthening its competitive position.

We have structured by

  • Savings on DTP production costs
  • Efficient process for digital publishing
  • Higher ROI from marketing assets
  • Integration of data and files
  • Lower process costs
  • Online collaboration in workflow
  • Stable work processes
  • Shortened creation and production cycles
  • Accelerate the time to market
  • Full back office integration
Qonqord Next Assets - admin

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