Content orchestration: what is it and what can you do with it?

Send beautiful visuals into the world? Share stories online and offline with your target group? As a marketer you have unlimited possibilities today. The need for high-quality content has exploded with the growth of social media and various trends such as customer experience marketing and individualization. In short, there is a growing demand for rich visual content. To meet this requirement, many brands have set up content teams specifically for web, social and print. These teams often work side by side on campaigns without leveraging each other’s content, resources, people, and source systems (including ERP, DAM, PIM, and CRM). The question is: how can they centralize content and work together?

Workflow platform for content orchestration

The solution is a modular platform, in which the various source modules like DAM, workflow, PIM, Web CMS en InDesign automation are linked and all content is centrally available to everyone. The different teams can join forces and work together to create and distribute beautiful content across all channels. Without such a platform, a marketing organization is like an orchestra without a conductor.

Qonqord provides a workflow platform where different teams can collaborate on creating and distributing high-quality content. It is suitable for publication to all online (website, brand portal, press room) and offline media (brochures, magazines, catalogues, pos material). Finally, the more efficient cooperation also results in significant cost savings!

The content teams have access to the various source systems via the platform (to which these systems are linked). They prepare ‘Publications’ within the platform by enriching the appropriate digital files (‘assets’) and product information and making them suitable for the relevant channel. The workflow ensures that everyone can work together and that those responsible can approve and schedule publications.

Qonqord Content Orchestration Infographic - admin

Results: what can you expect from the workflow platform?

In short: a lot. Marketers can launch campaigns quickly and react quickly to market developments – 24 hours a day, 7 days a week. Because the different teams use each other’s content, they can communicate in a more efficient and effective way in a customer-oriented – and, if desired, individualized way.

Share campaigns with local teams for local marketing to drive up- and cross-sell? You can also do that easily via the platform. Because design, editing and approval are efficiently organized, you have a minimal chance of error. Moreover, marketing communications are always ‘on brand’ and the time to market is drastically reduced. Finally, the more efficient cooperation also results in significant cost savings!

Do you want to know what content orchestration can do for you? Feel free to contact us. We are happy to discuss the options with you.

Also read the cases NCOI and Yamaha Motor Europe.

or download the white paper the ultimate guide for Content Orchestration

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