DekaMarkt-Dirk van den Broek

Detailresult Groep NV was created in 2008 from a merger of the two Dutch supermarket chains DekaMarkt and Dirk van den Broek. Detailresult Groep is a family business and successfully operates two supermarket formulas. In doing so, it offers other family businesses in the Dutch supermarket sector a platform to join and achieve synergy benefits. Together they are members of the Superunie purchasing combination. Detailresult Groep currently has 198 branches with over 19,000 employees. In 2015, consumer turnover amounted to more than 2 billion euros.

The challenge

The marketing department, the purchasing department and the design studio work together on a daily basis on the creation of the weekly campaigns. This is a complex and intensive process in which a lot of image material and copy has to be processed in the communications for different channels and applications. Detailresult has its own design studio that is responsible for the creation of the weekly brochures, the point of sales material and the content on the website for both Dirk van den Broek and DekaMarkt.

Add structure with Woodwing Assets

Detailresult has chosen Woodwing Assets to manage and distribute all visual material and artwork. The powerful Digital Asset Management software is used by the marketing, purchasing and studio departments. As a result, everyone works with the correct source files and there is no redundancy. The DAM solution is integrated with the promotion system (Flow Fabric) and the PIM system (Stibo) of Detailresult Groep. The weekly campaigns for all publication channels are fed with content from these integrated source and planning systems. The studio is offered structured content and ensures that it is processed in the layout of the weekly brochure, the point of sales materials and on the website through an efficient layout process. The Adobe InDesign Paginator plugin (EasyCatalog) is used for this.