EW/ELSEVIER WEEKLY magazine multichannel publishing

Read in this case study how One Business, the publisher of Elsevier magazine and Belegger interests, has set up its multichannel publishing processes together with Qonqord.

The challenge

After an extensive research in which all editorial and publishing processes have been mapped, Qonqord has set up a multichannel publishing editorial platform based on Woodwing Studio to create all editorial content for the magazines and for the websites. An important requirement was that they wanted to outsource the entire IT management of the platform to Qonqord. An unambiguous working method has also been chosen that allows articles to be placed on the websites in a simple manner from the editorial process for the magazines. All content is stored in the digital asset management system Woodwing Assets so that it can always be reused for new publications.

Add structure

WoodWing Studio was chosen as the editorial platform and WoodWing Assets as the Digital Asset Management system. Via the platform it is possible to publish editorial content that was written in Adobe InCopy before the print edition, at article level as XML to web and mobile. Thanks to the integrated workflow and DAM solution, a particularly efficient publication process has been realized at Elsevier.


Qonqord takes care of support and management of the platforms and maximum uptime of the processes. During the production of the various titles, the Qonqord helpdesk supports key users with any questions or problems. Our approach

We have structure
applied by

  • Saving printing costs
  • Savings on DTP production costs
  • Efficient process for digital publishing
  • Integration of data and files
  • Lower process costs
  • Multi-channel publishing
  • Online collaboration in workflow
  • Stable work processes
  • Secure data storage
  • Shortened creation and production cycles



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