Farm/Misset digital first

Misset Publishing is the publisher of the leading titles in the agricultural sector. With 140 enthusiastic professionals, Misset works on the magazines, websites, services and events of Farm, Farm Today, Food&Agribusiness, Poultry Farming, Vegetables & Fruit, Trekker, Traktorpool, Future Farming, All About Feed, Dairy Global, Pig Progress, Poultry World.

The challenge

Misset wanted to implement a content first workflow that would make it possible to create media neutral content and publish at any tim to any channel. Naturally, the daily newspaper and magazines should also be produced using the workflow. In addition to this content strategy, they wanted to outsource the IT and purchase the publishing platform as an already SaaS (Software as a Service) solution.

Add structure

Misset has opted for a best-of-breed solution in order to allow the editors to work in a media- neutral way with the specific properties of the various publication channels. WoodWing Assets and WoodWing Studio are at the heart of multichannel content creation and facilitate workflow management. In the Online Editing tool, editors produce channel-independent articles. Both the necessary properties for print and for web can be given in these medium-neutral articles. For example, the editor can write tailor-made for print and at the same time include specific parts for web in the same article. The articles are enriched with visual material from the Digital Asset Management System. This all happens in an integrated workflow where different people work on the file. Reed carries out one careful final editing process on this medium-neutral file.

Our approach

We have structured by

  • Savings on DTP production costs
  • Efficient process for digital publishing
  • Higher ROI from marketing assets
  • Integration of data and files
  • Lower process costs
  • Multi-channel publishing
  • Online collaboration in workflow
  • Stable work processes
  • Secure data storage
  • Shortened creation and production cycles

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