Hearst Netherlands, a subsidiary of the American parent company, is a publisher of (international) top brands such as ELLE, ELLE Decoration, ELLE Eten, Harper’s BAZAAR, Cosmopolitan, Women’s Health, Quote, Esquire and Men’s Health. Hearst offers advertisers access to female and male high-end consumers through magazines, (mobile) websites, apps and events.

Due to digitization and changing consumer behaviour, media has not only become multimedia, but, in addition to content, it is increasingly about services. In the creation of content and services, the following applies: content/service first, medium/platform second. This makes for a complex and busy work environment with different editing and working methods. All titles have their own copy, images and production.

Add structure

To structure and standardize the processes, Hearst has opted for an integrated best of breed solution. The goal of Hearst was to implement an Online Editing platform in addition to a Digital Asset Management solution, with which all Hearst titles can be formatted. Editing and design work seamlessly together in WoodWing Assets . The digital shelf of Dataplan is used to assess a complete publication. This integrated solution offers the editors of different titles the possibility to work with a standardized workflow and to publish the content in multiple channels.

Our approach

  • analysis
  • design
  • implementation
  • management and maintenance

We have structured by

  • Savings on DTP production costs



Publisher Impresa in Portugal – Video Testimonial

Impresa, founded in 1973, is Portugal’s largest media group. The company operates with SIC in three business areas: publishing, digital …

Lees meer..
Digital Asset Management

Creating medium neutral content, Michel Buyvoets, Misset Uitgeverij-Farm

Misset has opted for the Woodwing best of breed solution to enable its editorial teams to work “web first”. The platform implemented by Graphit is at the heart of content creation for web and print. The editors prepare the content in a media-neutral way, whereby specific properties with regard to the various publication channels are added via the supporting workflow.

Lees meer..


The Netherlands Open Air Museum (NOM) is a cultural history museum in Arnhem. The past comes to life in the …

Lees meer..

Afspraak maken

Make an appointment