New Skool Media was founded in 2014. After the acquisition of 19 special interest magazine brands from Sanoma in 2014 and the acquisition of Elsevier from RBI, the portfolio counter now stands at 27. Some well-known titles from New Skool Media include Knip Mode, Delicious, Kijk and Vorsten. New Skool Media believes in the starting position of magazines to successfully develop and expand brands in the long term.
The challenge
New Skool Media has different target groups, channels and publication schedules for titles. This makes for a complex and busy work environment with different editorials and load peaks. All titles have their own copy, images and production.
Add structure
New Skool Media uses Woodwing Assets to support its editorial and design processes. In Assets, all images and the Adobe InDesign for the design are stored and shared with editors and design. Indexing all images is essential for easy retrieval and reuse. Files are automatically indexed when imported into elvis DAM and can be further enriched with additional metadata. The Woodwing platform is managed from the cloud by Graphit.
The workout consisted of
- analysis
- implementation
- management and maintenance
We have structured by
- Savings on DTP production costs
- Efficient process for digital publishing
- Higher ROI from marketing assets
- Lower process costs
- Multi-channel publishing
- Online collaboration in workflow
- Stable work processes
- Secure data storage
- Shortened creation and production cycles
