NIKE, Inc.’s EMEA headquarters in Hilversum has 2,000 employees from 70 countries. From this office, all new product launches and campaigns for this region are initiated and implemented.
The challenge
Nike organizes sales events four times a year, where the new collections are presented. All kinds of printed matter such as price lists and brochures were produced for briefing the sales teams. This is a costly and time consuming process.
Add structure
Nike has opted for a digital solution in which the relevant content is distributed via an app on a tablet. All sales staff have received a tablet and have access to the secure information. With Adobe InDesign, the content for the app is created and published to the app four times a year through a workflow.
The workout consisted of
- analysis
- design
- implementation
We have structured by
- Saving printing costs
- Savings on DTP production costs
- Consistent brand image
- Efficient process for digital publishing
- Stable work processes
- Shortened creation and production cycles
- Accelerate the time to market
