Nike

NIKE, Inc.’s EMEA headquarters in Hilversum has 2,000 employees from 70 countries. From this office, all new product launches and campaigns for this region are initiated and implemented.

The challenge

Nike organizes sales events four times a year, where the new collections are presented. All kinds of printed matter such as price lists and brochures were produced for briefing the sales teams. This is a costly and time consuming process.

Add structure

Nike has opted for a digital solution in which the relevant content is distributed via an app on a tablet. All sales staff have received a tablet and have access to the secure information. With Adobe InDesign, the content for the app is created and published to the app four times a year through a workflow.

The workout consisted of

  • analysis
  • design
  • implementation

We have structured by

  • Saving printing costs
  • Savings on DTP production costs
  • Consistent brand image
  • Efficient process for digital publishing
  • Stable work processes
  • Shortened creation and production cycles
  • Accelerate the time to market

Share:

Associations and Industry Organizations

‘Active readers are already sinking their teeth into the app’

The Koninklijke Bibliotheek in The Hague is committed to digitization. An app on which readers can borrow sixteen magazines – …

Lees meer..
Partners

WoodWing Studio & Assets – Easily create, manage and publish content!

Brands and publishers know the challenge of publishing content appropriately across all channels. This can now be done much easier, faster and at lower costs.

Lees meer..
Associations and Industry Organizations

VPRO Gids opts for multichannel platform: “Qonqord works closely with us and dares to be honest”

Recently, the name ‘Multimediale Uitgeverij VPRO Gids’ was created. This expresses an ambition: in addition to the paper guide, this …

Lees meer..

Afspraak maken