PIM: the key to a better customer experience

In our previous blog, we talked about the content creation challenges marketers face in 2017 and how they can overcome them. In order to communicate effectively, it is necessary for your content creation processes to take place medium and brand neutral. This enables you to work efficiently and to quickly anticipate market developments.

In this blog we zoom in on a similar challenge that many of our customers face. We see more and more B2B and B2C retailers, e-tailers, manufacturers, suppliers and wholesalers struggling with processes in which they collect and edit text and image content.

This content is necessary for compelling commercial product descriptions and images on the website and in brochures and catalogs. This customer experience determines whether or not customers purchase products. The better the customer experience, the more sales.

Managing product information… too many sources!

Marketing and product managers struggle with converting raw ERP data into attractive product descriptions. Organizations get lost in the different software packages, databases and Excel sheets that they use side by side.

This way of working has several drawbacks. A lot of time is lost on the continuous updating of this information and the much-needed “single version of the truth” is missing for every product. The result is unnecessary workload, inconsistent use of information, and delays in time to market. And that is a sin.

As a brand, you want to be able to manage, edit, burn and ultimately share your content in one central place 24/7 in all possible online and offline channels. And of course you don’t want to publish incorrect information or waste energy and time on separate corrections per channel.

PIM helps you out

PIM stands for Product Information Management. Qonqord integrates Publication Organizer with various PIM systems, such as InRiver, Hybris, Stibo and Akeneo.

A PIM solution helps with the efficient and effective use of commercial product information. PIM solutions contain simple tools for controlling every aspect of the key phases of the entire PIM process: not only nurturing and enriching product information, but also planning, burning and publishing product launches, collections, and marketing campaigns.


Our advice to anyone who struggles with their product information processes and therefore does not get the most out of their business: consider a PIM solution. The Qonqord Publication Organizer publishing platform can be seamlessly integrated with any PIM system. With Publication Organizer you bring together all the content you need for your campaigns, i.e. product content, visuals and storytelling content, and you plan, enrich and publish it to all your online and offline channels.


We would be happy to make an appointment with you to discuss these challenges!



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