Police streamline editorial processes: “WoodWing Studio and WoodWing Assets provide structure”

When the police decided to partly centralize their communication activities, they also took a closer look at their processes. Project leader Steven Snoep was soon hired to make the editorial process of the communication department easier, better and faster. For the creation and publication of two magazines, ‘Blauw’ and ’24/7′, two tools proved to be the answer: WoodWing Studio and Woodwing Assets. “Since such a process follows a fixed pattern, it is very efficient to describe a workflow for this and to automate it,” says Steven. “Qonqord has helped us tremendously with that.”

“Working with WoodWing Studio provides security and peace of mind”
“Editors used to receive instructions by email, after which they wrote an article in Word,” says Steven. “Then the appendices went back and forth between the final editor, the editor and the interviewee to coordinate the content. Sometimes there were twenty steps. This process resulted in many folders and extra checking work. The latter was necessary because the designers eventually did the correct (final) version.”

WoodWing Studio has changed this. “This prevents an article from moving to the next phase before approval has been given. The final editors send a briefing via the system. The editor creates the content and places it in the correct file in WoodWing Studio. At that point, the content to the next phase: the final editors see that the article is ready and get to work with it. Everything is based on statuses, which makes the process extremely structured. This provides a lot of certainty and peace of mind.”

“Woodwing Assets makes a lot of email traffic about images superfluous”
Because the magazines also need images in addition to text, the police also decided to work with Woodwing Assets. “The system now creates a link for each article, which is emailed to the person who has to supply the image,” explains Steven. “This person can then easily drag in the correct photos, after which the image editors will receive a notification that the images have been uploaded.” The fact that the image editors can also appreciate photos is extremely useful: “This way you immediately know which image is preferred. There is no need to email about it.”

“Qonqord makes proposals, gives advice and asks the right questions”
Steven is very satisfied with the collaboration with Qonqord: “Our consultant at Qonqord is very experienced. He does not have a wait-and-see attitude: he makes proposals, gives advice and asks the right questions. If we describe a specific wish, he knows it within the possibilities. of the workflow.”

read more

Woodwing Studio

Woodwing Assets

Share:

Blog

What is Content Orchestration?

What is Content Orchestration and how does it work?  If you’ve heard the term ‘content orchestration’ used in relation to …

Lees meer..
Blog

Who can help with Content Orchestration?

Five experts you need for successful digital transformation  Content orchestration is a complicated process that requires expert support. Knowing who …

Lees meer..
Blog

Three brands succeeding with content orchestration: examples of Content Orchestration in practice

Curious about how content orchestration can help your brand succeed in an increasingly competitive landscape? Here are three examples of …

Lees meer..

Afspraak maken