The Importance of Video in Today’s Digital World

At a time when text-based content seems to be king – thanks in part to tools such as ChatGPT that facilitate text generation – video remains a crucial and often underappreciated medium. Although video production can be more content-demanding, it offers unique advantages. In this article, we discuss why video is so important in our current digital landscape.

Quality over Quantity

Video production requires time, skill and often a significant budget. This high threshold for production means less video content, but often of higher quality. In a sea of quickly produced text, a well-crafted video can really stand out and hold the viewer’s attention.

The Power of Visual Learning

Humans are visual creatures. Research shows that people remember information they receive via video much more easily than text. This is not surprising – video can tell a story through sound, images and text, creating a richer and more immersive experience.

The Personal Key

Videos allow brands to put a face and a voice to their message. This human element can help build an emotional connection with the audience, which contributes to trust and loyalty.

SEO and Visibility

Search engines love video. Adding quality videos to your website can give your SEO a serious boost. This is because search engines see video as high-quality content, which can lead to better visibility in search results.

The Future of Video

With the rise of 5G and improved Internet access worldwide, video will only become more important. Platforms such as YouTube, TikTok and Instagram have already demonstrated that video is the medium of choice for younger generations.

Own video platform

Having your own video platform can be a crucial addition to your marketing strategy. Here are some reasons why:

Control over content: You decide what, when and how your content is posted, free from external rules.

Brand identity: You can customize the layout and design to match your brand, which contributes to a professional appearance.

Exclusive attention: On your platform, you are not competing with others for viewers’ attention.

Targeted data analysis: You have access to valuable insights into your viewers’ behavior, which helps optimize your strategy.

Own Monetization: You decide how to monetize your content, without having to share revenue.

SEO benefits: Hosting videos on your own domain can increase your website’s visibility in search engines.

Customer relations: You build a direct, personal relationship with your viewers and more easily collect contact information for future campaigns.

In short, having your own video platform allows you to strengthen your video marketing, stand out from the competition and communicate more effectively with your target audience.

The Challenges

While video has many benefits, it is important not to underestimate the challenges. Production costs can be high, and creating an effective video requires a range of skills – from scriptwriting to cinematography to editing.

Conclusion

In a world where text abounds, video offers a powerful alternative that allows brands to stand out and make a deeper connection with their audience. While video production has its own set of challenges, the potential benefits – from improved visibility to deeper customer relationships – are well worth the effort.

VIXY, our video partner, specializes in organizing and hosting video streaming channels/services on your platform. This gives your brand the opportunity to connect with your target audience. Paired with the right content orchestration, you can communicate your brand experience to your target audience in an interactive way

Curious about the possibilities? Contact Qonqord to discuss what a streaming platform can do for you and how to smartly orchestrate all your content for this.

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