Want to unlock greater efficiency in your content supply chain by integrating PIM and DAM? Looking to make the case for PIM-DAM integration in your retail or CPG organization? We’re behind you 100%
The right PIM + DAM workflow integration can enhance productivity and save on costs. Here are the key financial and operational benefits of integrating a Product Information Management system with Digital Asset Management software. So you can start building a business case and secure the buy-in you need.
Operationally speaking, a successful PIM DAM integration will streamline workflows and create significant time savings every week.
This helps hard-pressed retail and CPG brands achieve essential efficiencies in a highly competitive market.
This is the biggest benefit of PIM-DAM integration. Integrated software powers automated processes that slash the inefficiencies associated with manual task completion.
An example we see frequently is retail catalog creation. PIM-DAM integration powers InDesign automation, allowing retailers to slash the amount of time it takes to create in-store marketing materials.
With the right configuration, you can create a template that draws the latest product information from your PIM system and digital assets from your DAM system, to create a basic catalog design instantly. From there, your designer simply needs to refine the artwork before sending it to print. Something that can take hours rather than the days it takes to design from scratch.
If you use an external design agency, this can significantly cut your design costs. Or if you use an in-house designer, it means you can use their new free time on other projects – creating more content for no additional staff cost.
Once you’ve eradicated unnecessary manual processes and increased productivity – at no extra staff cost – you will have more time for value-added tasks. That means the sort of tasks that deliver a competitive advantage to your business.
In the retail content supply chain, this can mean more time for creativity and strategy that moves the needle for your business. For example, thinking up original creative concepts for campaigns that will build brand awareness, engagement and loyalty.
Not only does this sharpen your competitive edge in the marketplace, it also challenges and motivates your staff more – meaning a happier team, empowered to do their best work. Given the high cost of staff churn – not to mention the disruption it causes – this is a key benefit.
Read more about post-pandemic challenges that make NOW the right time for retail to prioritize PIM-DAM integration.
Efficient cloud-based content workflows mean you can build your dream content team from talent based anywhere in the world. And they can be equally creative and productive at home, at the office or anywhere that inspiration strikes!
Consistent workflows – supported by anywhere-access technology – makes your content supply chain more scalable and responsive to opportunity. As well as allowing you to leverage more cost-efficient suppliers from around the globe.
Seamless workflows also help with another drain on productivity – context switching. Switching between disconnected systems breaks employee focus and saps their concentration. Integrating your software means people spend longer ‘in the zone’ and less time switching between systems.
E-commerce marketers know the first to market often gets the biggest market share for new products. An efficient PIM-DAM integration can shrink content creation, approval, and publication from days to hours. Meaning you’re faster to market and you win the competitive advantage.
Not only that, but you give your customers a better experience by meeting – and hopefully exceeding – their expectation of a seamless omnichannel experience – where they can hop between website, app and social media and see exactly the same thing. PIM-DAM integration makes this easier than ever, by equipping your creatives with near-instant access to in-sync product information, digital assets and the latest campaign artwork.
PIM-DAM integration also reduces the risk of human error thanks to re-keying information into multiple systems. This is a huge risk for retailers managing thousands – or hundreds of thousands – of products, where information can change rapidly. With multiple data storage systems – like a disconnected PIM and DAM – this can lead to mismatched information making it into marketing materials.
This can lead to customer confusion and cart abandonment whe pictures or prices don’t match up. Or in the case of allergen information, it could have much more serious consequences.
With PIM-DAM integration, product data is ingested – or manually entered – only once into the Product Information Management system. And that data is that synced with the data held in your Digital Asset Management system.
This means less manual data entry and associated risk. And greater consistency across your marketing materials and touchpoints, as all creatives have access to the same single source of up-to-date data.
|Daunted by the prospect of integrating PIM with DAM? Don’t be! Learn How to prepare for PIM + DAM integration|
The operational benefits described above will boost your bottom line. But there are more explicit and obvious cost-benefits of PIM-DAM integration that deserve mentioning…
PIM-DAM integration is more cost-efficient because it creates more efficient and productive workflows. You eliminate low-value processes that can be easily automated and completed by robotic processes, machine learning and AI, which means you save on staff costs formerly associated with that work. As we saw in the catalog automation example above, that time saving can be significant . Companies like Yamaha, Quantore and Monier, succeeded in realizing 75% cost reduction on catalogue and brochure creation.
You also eradicate the waste associated with duplicated effort. This is caused when teams work in silos and don’t pool their resources effectively. PIM-DAM integration helps teams work together by providing a centralized single source-of-truth for both product information and digital assets like artwork.
By increasing staff productivity – through automation and more streamlined workflows – staff can get more done during work hours. This means you can complete the same work with fewer resources, or use existing resources to produce more work.
Resource optimization is a key facet of cost-effective businesses. Another way PIM-DAM integration supports this is by killing off silos and creating standardized workflows, which means when staff aren’t being fully utilized in one team, then can easily be moved to another.
But that’s not the only benefit. A survey by Cornell University for Qatalog found 56% of respondents find it hard to track information across multiple applications and – in a typical working day – an individual wastes 59 minutes trying to find information across different systems. If every team member just had an extra hour a day for projects that move the needle for your business – instead of searching for missing digital assets or cross-referencing product data – how much faster would you get to market, win that sale, and increase your revenue?
We hope this article has helped identify the key operational and financial benefits of integrating PIM with DAM.
If you’re really to take the next step and highlight the opportunity to your management team, download our Executive Briefing on the Financial Benefits of PIM-DAM integration.
If you want to know more about the process, get in touch for a no-obligation chat with one of our tech experts.