Create competitive advantage through your content supply chain:
Brands that leverage content effectively across multiple channels enjoy significant commercial advantages. But scaling content creation is challenging and creates business risk if mismanaged.
Content orchestration provides a framework for brands to digitally transform and scale their content supply chain for maximum business value. Here’s what you need to know.
This executive briefing answers the following questions:
- What is content orchestration and what are the business challenges?
- Why is it important for the profitability of your organization?
- What does it mean for retailers, wholesalers, manufacturing, agencies and publishers?
- How can you optimize content creation and publishing processes?
- What do you need for successful implementation?