Exclusive briefing

Create competitive advantage through your content supply chain:

Brands that leverage content effectively across multiple channels enjoy significant commercial advantages. But scaling content creation is challenging and creates business risk if mismanaged.

Content orchestration provides a framework for brands to digitally transform and scale their content supply chain for maximum business value. Here’s what you need to know.

This executive briefing answers the following questions:

• What is content orchestration and what are the business challenges?
• Why is it important for the profitability of your organization?
• What does it mean for retailers, wholesalers, manufacturing, agencies and publishers?
• How can you optimize content creation and publishing processes?
• What do you need for successful implementation?