Content orchestration is a must-have mindset for any business that creates and disseminates print and digital material.
It is concerned with improving the alignment between people, processes and technology in the content supply chain. Content orchestration involves reviewing and redesigning processes – and supporting them with an appropriate software stack – to optimize business and customer outcomes.
Done well, it improves the performance of content and marketing operations across a range of KPIs – from higher productivity and system efficiency, to greater brand creativity, consistency and control.
Qonqord has been supporting publishers and global brands to implement content orchestration strategies and software for over 20 years.
In this guide is everything you need to know…
- What is content orchestration?
- Why is it so important for the profitability of your organization?
- For whom is it interesting except for publishers, retailers, wholesalers and manufacturers?
- What are the preconditions for successful implementation?