In today’s digital marketing world, you need to quickly create the right visuals. Whether it’s a unique image, a banner ad for a new campaign or the latest product images, your content needs to be beautiful, on-brand and usable for every channel.
How have you organized your brand content and your creation processes?
Digital Asset Management , or DAM, is the foundation for every marketing department.
But what exactly is this? What’s in it for you? And which preconditions must a DAM platform meet? We tell you in this blog.
DAM: definition in a nutshell
With a DAM platform, you can manage, make searchable, unlock and distribute digital assets and rich digital brand content – such as photos, designs, texts and videos – in a secure, central environment to all stakeholders in marketing and publishing processes. If you want to offer your customers cross-media experiences, a DAM system is indispensable. And if you work with designers, this is a lot easier – they can easily create new brand content, you can approve it and add it to the platform.
If you use a DAM platform, you can also link it – including to WordPress, Drupal or another web CMS system. But also a Product Information Management system (PIM), Sharepoint or a CRM system such as Salesforce. A DAM platform is the foundation for orchestrating your content creation and publishing processes. We call that content orchestration .
Why work with a DAM system?
First of all, a DAM system saves time. You don’t have to search for the right files for as long, the lead times of campaigns are shorter and the time to market is accelerated. In addition, you make brand content accessible 24 hours a day, 7 days a week to all stakeholders in the process: from internal marketing managers and local branch employees to external photographers and printers. This facilitates collaboration between different content teams. In addition, a DAM platform makes cross-channel publishing and communication a lot easier.
What does a good DAM platform look like?
Setting up a DAM platform is always radical for a company. Deep insights into your content creation and publishing processes are therefore indispensable. And if you want your organization to embrace the platform, user-friendliness and flexibility are crucial preconditions.
You choose a DAM platform for a minimum period of 5 to 10 years. It is therefore advisable to hire a partner who will help you map out various matters: your current processes, the optimization options and the consequences for your organization. Ultimately, you implement the platform together in steps. The result? A sustainable foundation for making all your marketing publications.
