White paper content orchestration

Content orchestration focuses on enhancing collaboration between people, processes, and technology in the content supply chain. It involves reassessing and redesigning processes, supported by a suitable software stack, to support the business and optimize processes.

When executed well, it improves the performance of content creation and marketing activities across a range of KPIs – from higher productivity and system efficiency to greater brand creativity, consistency, and control.

In this guide, you will learn everything you need to know about:

  • What is content orchestration?
  • Why is it important for the profitability of your organization?
  • Who is it interesting for besides publishers, retailers, wholesalers, and manufacturers?
  • What are the prerequisites for successful implementation?
Whitepaper UK 22the ultimate guide to content orchestration22 groot - admin

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