What is the effect of technology on Storytelling for brands?

In collaboration with Digiday, our software partner Woodwing surveyed more than 100 professionals at brands, agencies and publishers in Europe, North America and Asia Pacific to explore how they are using technology in their content creation and publishing processes.

Download the report with the result:

What types of software tools do brands, creative agencies and publishers use and what impact does this have on the quality of their storytelling online and offline?
What do they think of their current content creation and publishing processes and how would they like to develop them further?
Are software tools a precondition for the quality and effectiveness of a brand’s storytelling?