Five experts you need for successful digital transformation
Content orchestration is a complicated process that requires expert support. Knowing who can help with content orchestration – and securing their expertise early in the process – will help ensure your project is the success it deserves to be. Here’s why content orchestration can be complex – and five essential experts who can make the process easier.
Why do I need expert help with Content Orchestration?
Content orchestration delivers digital transformation and adds value to content operations teams. But it is a complex process. It involves redesigning workflows from the ground up. And integrating multiple software solutions into a single seamless system. This requires expert knowledge – both to optimize business processes and build a bespoke software stack.
Two-thirds of IT projects are classified as failures, which shows just how challenging digital transformation can be. Employing the right people to support your project is a sound investment – one that may incur upfront costs but delivers ROI when your project is successfully delivering its desired outcomes.
Five experts who can help with Content Orchestration
Business analyst
A business analyst assesses how organizations are performing and helps them to improve their processes and systems.
In the case of content orchestration, a business analyst will look at how your content operations currently work, conduct research with stakeholders in the process, and propose new ways of working.
They’re likely to be an expert in processes and performance rather than specific IT solutions, so a business analyst will need to work closely with your chosen IT experts.
DevOps engineer
Integrating software requires the specialist knowledge and skills of an IT expert – someone like a DevOps Engineer. A DevOps engineer is an expert in software – from coding and development, to maintenance and updates.
They know how to translate your preferred workflows into an integrated software stack – using their knowledge of available software and how to make it work together.
If you’re lucky enough to have a business analyst and DevOps Engineer in-house, you will be well-placed for content orchestration success. But they’re likely to be in high demand, so schedule your project with them as soon as you can.
Vendor IT support
Individual IT vendors have their own IT support teams. They can provide help integrating their software with other adjacent tech. Often, SaaS platforms have built-in integration tools – like APIs – that make it easy to connect two software solutions together.
However, when you’re integrating multiple software solutions in a content orchestration approach, it can get too complicated for individual vendors to help. They don’t have the overview of your full software stack to understand different interdependencies between systems – and this would make it hard for them to support the cross-platform approach you’re trying to implement.
If you don’t have a Business Analyst and DevOps Engineer, it is better to use a third-party consultant for support, rather than individual vendors.
Software consultant
A software consultant is an external third-party that can help you find the best software for your content orchestration use case. They will look for software solutions from the full market to find the best fit for your needs.
It’s important to choose a software consultant with content orchestration experience, as they will understand the whole process and be able to provide end-to-end support – from ideating ideal workflows to actually implementing and testing the tech.
Approved software partner
An approved software partner is a consultant with a high level of experience and expertise in a specific software solution.
If you need to integrate a particular software – for example, because you’ve already identified it as essential to your strategy, or because it is a legacy system that you need to continue using – then using one of their approved partners is a great way to secure expert support.
An approved software partner knows specific products inside out and can guide you to leverage their functionality for maximum success. Often, a software consultant will be an approved partner for one or more software products, giving you the best of both worlds.
Qonqord is a software consultancy that specializes in content orchestration and is an approved software partner to the leading content orchestration software solutions, including WoodWing Studio and WoodWing Assets.
We’ve been helping publishers and global brands to leverage the benefits of content orchestration for over 20 years. How can we help you?
Contact us today to start redesigning your new fit-for-purpose content workflows.
