Workflow for content creation

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qonqord art6 - admin

Workflow content creation

Create media neutral content

The content creation module allows teams in the workflow to collaborate on collecting and creating media neutral storytelling content. This content can ultimately be adapted specifically for the channels and published cross-channel.

Qonqord works for, among others:

Content creation

The platform offers support to teams ( copywriters, editors, designers) for a new way of working for creating media neutral content. Digital and print can thus be perfectly matched.

Integration

With the help of the platform you can publish on various digital channels. Specific things such as URLs and SEO can be added. Qonqord offers plugins for CMS systems, social media and apps.

Collect content

You prepare a media neutral article by collecting relevant content in so-called files. Images, videos and illustrations can be easily added from the integrated DAM system.

print

Magazines, brochures and other printed materials are made using Adobe Indesign templates. This allows content to be automatically formatted and scheduled.

digital editor

With the editor you create stories with variants for digital and print channels. You place your story on a predetermined layout for the relevant channel. This way you can easily create responsive articles that look good on any device.

Workflow

Content creation and cross-channel publishing are supported by the workflow where teams design, edit, and approve articles and pages.  You can see the status of the pages on the digital shelf.

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Ferry Olie
Manager Business Transformation and Innovation – NCOI Group
“For our project we were looking for a partner with a lot of knowledge and expertise in omnichannel content creation. A partner with the willingness to delve into our processes, direct us and support us in the implementation of the content management and workflow platform. That is why we have had an intensive collaboration with Qonqord for many years.”
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Rini Oerlemans
IT Manager at Audax Publishing
“All our editors, designers and regular photographers now work in the platform and freelancers submit their pieces to it. Due to the intensive and committed collaboration with Qonqord, this new platform ensures structured work processes and a seamless workflow in which everyone can work together efficiently.”
Qonqord Multichannel contentcreatie - admin

Multi-channel storytelling

Do you also want to create your content media neutral so that you can easily publish it to any channel at any time?

Download White Paper

What does this mean for your organization?

Reuse of content
speed up time to market
Savings on DTP costs
Cross-selling of services and products
Corporate identity monitoring

Cases

ncoi 1 e1645200721707 - admin

NCOI and Content Orchestration

NCOI Group’s mission is to provide people (young and old) …

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Graphit Hoogvliet Zoetermeer - admin

How Hoogvliet has much more control over its weekly campaigns through content orchestration

Hoogvliet is a supermarket chain with 69 stores in North …

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Qonqord content orchestration for Next Retail - admin

Content Orchestration at Next Retail

Next Retail is a multinational British retailer of clothing, footwear …

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Knowing more?

Do you also want to create media neutral content via the workflow? We are happy to make an appointment with you to discuss the possibilities for your organization.