Workflow for content creation
Workflow content creation
The platform offers support to teams ( copywriters, editors, designers) for a new way of working for creating media neutral content. Digital and print can thus be perfectly matched.
With the help of the platform you can publish on various digital channels. Specific things such as URLs and SEO can be added. Qonqord offers plugins for CMS systems, social media and apps.
You prepare a media neutral article by collecting relevant content in so-called files. Images, videos and illustrations can be easily added from the integrated DAM system.
Magazines, brochures and other printed materials are made using Adobe Indesign templates. This allows content to be automatically formatted and scheduled.
With the editor you create stories with variants for digital and print channels. You place your story on a predetermined layout for the relevant channel. This way you can easily create responsive articles that look good on any device.
Content creation and cross-channel publishing are supported by the workflow where teams design, edit, and approve articles and pages. You can see the status of the pages on the digital shelf.
What does this mean for your organization?
GRS Retail and GroenRijk, two large retail service organizations for …
Do you also want to create media neutral content via the workflow? We are happy to make an appointment with you to discuss the possibilities for your organization.